Outgoing Harley-Davidson CEO Jochen Zeitz said the initiative will include technology such as AI. Big plays aren't just ...

Details are still emerging, but at least one more affordable, smaller-displacement bike is joining the brand’s lineup. Hell ...

Since William S. Harley and his friend Arthur Davidson started making motorcycles in Milwaukee, Wisconsin in 1903, their ...

Harley-Davidson plans to sell a motorcycle for below $6,000 in 2026, according to the company's Q2 earnings conference call ...

The motorcycle mega company will make the new model available in 2026, and it will be significantly cheaper than its other ...

There is a revolution going on in the motorcycle world, and it’s the rise of the affordable bike. There are lots of people ...

Harley-Davidson signs $5 billion deal to sell stake of consumer lending division, Harley-Davidson Financial Services.

After years without a true entry-level motorcycle, Harley-Davidson will debut the Sprint motorcycle with a price tag of ...

The latest Market Talks covering the Auto and Transport sector. Published exclusively on Dow Jones Newswires at 4:20 ET, ...

For more than two years, Puma SE’s top brass spoke of “elevating” the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur ...

Q2 2025 Management View Jochen Zeitz, CEO, announced Harley-Davidson's entry into strategic partnerships with KKR and PIMCO for HDFS, stating this was achieved after "a rigorous selection process, ...

Harley-Davidson announced plans this week to introduce a smaller, more affordable, yet profitable motorcycle priced at $6,000. Here's what we know.