Small investors piled into Kohl's Tuesday and sent shares flying upwards as the department store retailer became the latest business caught up in a stock market frenzy.

Krispy Kreme and GoPro were among the companies riding the latest meme stock rally on Wednesday, as retail traders latched on to the highly shorted names a day after piling into the shares of department store company Kohl's.

Reddit-obsessed retail traders targeted wearable camera firm GoPro and donut maker Krispy Kreme on Wednesday, pushing shares up 63% and 33%, respectively, in premarket trading. The cohort seemed to have already ditched their old love OpenDoor, whose shares fell another 10% following a wild speculative run.