The energy in the room was boosted by Michelob ULTRA at the bar, providing crisp pours to fuel the night’s excitement. With music pulsing through the space, the atmosphere had fans mingling between ...

Beer is having a bad year. But there is a bright spot for the industry: Michelob Ultra. As sales tumble for other big beer ...

Michelob ULTRA’s Pitchside Club in NYC is officially open—and if you haven’t RSVP’d yet, now’s your chance at the official ...

Players Era also announced an extension of its distribution partnership with TNT Sports, which will serve as the exclusive ...

Inter Miami CF forward Lionel Messi was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchdays 23 and 24 of the 2025 MLS season. The reigning Landon Donovan MLS ...

Ricardo Marques, senior vice president of marketing at Michelob ULTRA, said this summer marks a major turning point when it ...

Michelob ULTRA will help fans immerse themselves in the tournament no matter where they are – at the stadium, at home, or at the bar – with one-of-a-kind brand experiences, ...

Introducing November Mania 27 Games, 4 Days, 1 Champion, Las Vegas Players Era Men's Championship: The biggest in-season ...

Just one Big Ten squad is among the four women’s basketball teams competing in the Players Era Championship come November.

Tuesday is Kids Day at the Stanislaus County Fair in Turlock. Children 12 and under can attend the fair for free. Destruction Derby starts at 6:30 p.m in the arena. An additional admission fee of ...