Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by ...
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...
An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...
As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the ...
ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their ...
New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection to their ...
With restrictions around the use of third-party data collection evolving, advertisers have turned to cookie-less targeting methodologies such… ...
Nearly half (45%) of B2B companies do not have programs in place to help their sales reps articulate… ...