The campaign had initially been pegged to the launch of a dedicated Xbox digital storefront to rival Apple's App Store and Steam. That launch was delayed, and the mobile game store is still nowhere to ...

Microsoft appears to have quietly erased all traces of its controversial “This is an Xbox” marketing campaign from the official Xbox website.

Remember Microsoft's late 2024 'This is an Xbox' ad campaign? The one that proved pretty controversial amongst long-time Xbox fans? Well, despite the marketing slogan cropping up multiple times since ...

xbox logo and app launching on Windows 11 computer - Esolex/Getty Images We have seen a lot of rumors swirling about the next Xbox console for a while now. So far, reports indicate they are true — ...

Yesterday, amidst all the headline-grabbing Project Helix news at GDC 2026, it was also announced that PlayFab Foundation Mode is being rolled out for free to all Xbox developers and publishers, and ...

Forbes contributors publish independent expert analyses and insights. Kris Holt is a writer who covers video games and word games. It wouldn’t be the end of a calendar year without getting some ...

Xbox has been losing the gaming console war for years, as declining hardware sales struggle to compete against the Nintendo Switch and Sony's PlayStation. The past year has seen layoffs, price hikes ...

Technically, you’ve been able to try the Xbox Full Screen Experience (FSE) in preview since November 2025, if you were part of both the Windows Insider and Xbox Insider Programs. But it needed work, ...