Marketing’s past is one built on interruption, repetition, and share of mind. The focus always had to be on “scale.” To push product, it was assumed that tens of millions of potential consumers needed ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ally Zwahlen As we enter ...

Only the bravest would side with philosophers in the end days of their turf war with scientists. For America’s pipe-puffing perplexity-ponderers, the tweed grows heavy and the hour late. Scientists ...

In Walter Isaacson's terrific biography of Steve Jobs there's a wonderful passage that describes "The Apple Marketing Philosophy," three clear, concise points drawn up right when the company was ...

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution. When the first inklings of what we ...