Marketing’s past is one built on interruption, repetition, and share of mind. The focus always had to be on “scale.” To push product, it was assumed that tens of millions of potential consumers needed ...

When it comes to martech, organizations that don’t have a strong philosophy find it hard to make strategic decisions. The marketing technology landscape is not getting any smaller, or more narrowly ...

Only the bravest would side with philosophers in the end days of their turf war with scientists. For America’s pipe-puffing perplexity-ponderers, the tweed grows heavy and the hour late. Scientists ...

Customer-oriented marketing means more than just getting customers to buy your stuff. Some companies generate sales by going cheap – buy one get one free! – or by pressuring customers. The ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More “Build it and they will come” was the mantra in the nascent Web two ...