Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

“The first day of Prime Day was the largest sales day in Amazon‘s history,” confirmed Doug Herrington, CEO of Amazon Stores, in a press release from the company. Amazon has increasingly focused on ...

Amazon tops System1’s Christmas leaderboard, as the current crop of festive ads achieve their highest rating for brand ...

"Video advertising was largely a play of large brands because of the multiple steps and resources that you had to allocate in ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

Amazon Ads will give advertisers running any of its sponsored ad campaigns access to free cleanroom service in its marketing cloud beginning today. The advertising products include Sponsored Products, ...

NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in Italy. Through the ...

Amazon has launched its 2023 holiday campaign, “Joy is shared,” according to details shared with sister publication Marketing Dive. Focused on friendship and joyful memories, the push will run across ...

Laura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in working with high-growth brands. If there’s one thing that defines Gen Z, it’s social media. Young ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Amazon and Zeta Global announced an advancement in ...

The marketing landscape has evolved dramatically, with sellers using platforms like the Demand-Side Platform (DSP) to reach their target markets. Manual advertising methods are costly and ...