A new MLS Cup broadcast will use four iPhone 17 Pro units alongside professional cameras, making Apple's slogan a reality in ...

MLS’ production of its championship match on Saturday will highlight the camera capabilities of the iPhone 17 Pro, as the ...

Friday night at Fenway Park, something unprecedented will happen in the world of sports TV. For the first time in broadcast history, consumer technology will be seamlessly integrated into a live ...

Apple is known for being one of the most innovative companies in the world when it comes to developing hardware and software, so no one was surprised when it jumped into the streaming game by ...

Save over 50% with this Apple TV Black Friday deal that's live now, and enjoy hundreds of exclusive Apple Originals as a new ...

Following the success of Apple's original movie F1, the company expands on this universe as it is now the official broadcast partner for the world's most popular and important race competition — in ...

The MLB action on Friday, May 16 continues out West with an interleague matchup that sees the Seattle Mariners visiting the San Diego Padres at Petco Park in San Diego. This Friday Night Baseball game ...

Live sports are quickly becoming some of the most important programming for streaming services. Time and time again, streamers are realizing that premier sporting events drive subscriptions like ...

After the success of its film F1: The Movie, Apple is weighing up the acquisition of Formula 1’s American broadcast rights, the Financial Times reports. Current broadcast partner ESPN looks set to ...

It might come as a surprise for some, but Apple TV’s package of MLB games seems to be driving substantial subscriber growth.