The genesis of SOMAC resulted in unprecedented and far-reaching support to concerns countrywide. Vitally harnessing and extending the power of communications to public service advertising, its ...

Social workers and women's representatives may have got the controversial campaign on AIDS withdrawn on paper, but the posters continue to be seen along main roads and the messages heard on various ...

'Immoral, insensitive' AIDS ads shock Mumbai For over two months, a series of AIDS awareness posters across the city has shocked authorities, as well as social workers, women's groups and ordinary ...

AHMEDABAD: Categorisation of markets as emerging or developed is bunkum, says ad guru Balakrishnan. AHMEDABAD: When ''French Kiss'' and ''Pyar To Hona Hi Tha'' ran in two theatres on the same street ...

Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-708, June 2008.

Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (TN) (A) and (B)." Harvard Business School Teaching Note 508-122, May 2008. (Revised July 2012.) ...