Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will ...

Bing Ads introduced Maximize Clicks on Tuesday. With the automated bidding feature, marketers no longer need to manage keyword bids individually. Marketers have been requesting the change since last ...

Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click. In a related update, Bing Ads will now report on Assists based on the time of the ad ...

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. Microsoft plans to introduce ads in Bing chat, departing from its previously ...

With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a ...

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the ...

Microsoft claims its goal for implementing ads is to drive more traffic to publishers whose content contributed to the response. The goal is to drive more traffic to publishers so they can continue to ...