Instagram says it’s making changes to hashtag pages to find ways to make them more valuable to users.

Currently, when selecting a hashtag, Instagram transports you to the “Hashtags” page to view content within that tag. You can browse across top content, recent content, and Instagram Reels.

From what I can tell, you can follow any hashtag, no matter how obscure. Taken from Instagram’s post, “When you find a hashtag you like, open the hashtag page and tap on the follow button.

From Instagram's home page, navigate to the search bar by tapping on the magnifying glass at the bottom of the screen. Type in the hashtag you want to search, which should bring up its page on the ...