If it seems there are more billboards advertising legal services on our highways and in our cities, it’s because there are. The number of radio spots and outdoor ads taken out by individual attorneys ...
Recent Subway advertisements showing models injecting themselves in their stomachs, arms and thighs raise questions regarding the ethics of large-scale, consumer-facing campaigns for prescription ...
The Institute for Advertising Ethics (IAE) is expanding its role with a new program focused on the ethical use of environmental claims in advertising. The initiative, which expands on seminal ...
As part of a growing ad-industry recognition that ad fraud isn’t just the illegal theft of marketers’ working media dollars, but also unethically funds nefarious parts of the media ecosystem, the ...
The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...
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