This week, it was announced that the Clean Clothes Campaign (CCC), together with four consumers, is filing a lawsuit against ...

You’ve seen the labels: eco-friendly, sustainable, recyclable, recycled, compostable, biodegradable, natural, plastic-free, and more. And because you care about the planet, you probably buy products ...

greenwashing: advertising that spins misleading claims about a product's " greenness" Start looking for greenwashing and you end up finding it everywhere: in the airport ("Thank you for your patience ...

You have to learn how to spot greenwashing and to identify genuine brands committed to environmental integrity and making a positive impact.

Jen Root is the Principal at The Root Effect, a strategic growth agency focused on sustainability and brand marketing strategy. Sustainability has become more common in everyday business practices, ...

As consumers place increasing emphasis on environmental sustainability, companies face not only the challenge of maintaining eco-friendly practices but also the threat of lawsuits alleging ...

With climate change a major concern, people are more conscious than ever about protecting the environment. Companies are aware of this trend, too, as they compete for consumer dollars. However, some ...

A few years ago, Dutch airline KLM ran an ad campaign entitled “fly responsibly” that quickly drew the ire of climate activists. The buzzy ads promised that customers could embark on “carbon neutral” ...

Shopping sustainably used to feel simple. You'd look for a green leaf on the packaging, spot the word "eco-friendly" in bold ...

Several House Democrats asked Google’s CEO on Friday for explanations about recent allegations that the search engine has profited from “greenwashing” ads placed by major oil companies. A November ...

Ranjan Narula and Anita Rawat of RNA, Technology and IP Attorneys address the main questions concerning India’s regulation of greenwashing across advertising, financial products, and the food sector ...