Sanrio has been a staple in the lives of fans for generations. Fans of all ages continue to adore the adorable mascots created by the beloved entertainment company, from Hello Kitty to My Melody.

When it comes to cute things, Hello Kitty has you covered. The brand is well-known for being an ambassador of all things kawaii, and Levi’s seems to be a fan. After all, the company has created a ...

The Japanese musician, who collaborated with the brand to create the popular Yoshikitty toy in 2009, will release the new track this spring. By Mesfin Fekadu Japanese rock star Yoshiki is set to ...