In response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient flow and, ultimately, lead to an ...

Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market share. Despite the millions of ...

Hospital advertising can trigger increased emergency admissions and care from Medicare beneficiaries, a new study from the University of Pennsylvania says. The January 2026 study (PDF) used Nielsen’s ...

Hospitals mounting public advertising campaigns in recent years tended to be those in the best financial shape, yet their objective quality measures were no different than for facilities with no ad ...

Plaintiff filed a medical negligence lawsuit against an OB/GYN physician and the hospital at which he delivered the baby, alleging a theory of apparent agency. The trial court granted the hospital's ...

For more than a dozen years I was the “client.” The one who not only briefed the myriad agencies on what our hospital system wanted to communicate and accomplish, but also the one who shepherded the ...

ROCK SPRINGS — A question of ethics was raised recently with the way Memorial Hospital of Sweetwater County Marketing/Public Relations Director Gary Collins distributes the dollars budgeted for ...