We’ve all been there. We’ve just purchased a new foundation, excitedly unwrapped it, smeared a little on our faces, and, oh, the shade is sooo wrong for our skin tone. We feel like crying, we might ...

Picking the right base is hard enough without having to factor in our changing complexions. You might have finally found the best foundation for you, and then summer comes and you’re contending with a ...

Another great way to determine your foundation shade when shopping online is to use one of the many available virtual shade ...

When cosmetic company Youthforia launched its “Date Night Skin Tint” serum foundation line in 15 shades last year, some beauty influencers and reviewers were critical of the lack of options for darker ...

Beauty brand Youthforia is facing backlash for selling a dark foundation shade comparable to "tar." The brand was previously criticized for its foundation range being too light for deeper complexions.