Boss has lined up an all-star cast led by its newest partner, David Beckham, for its fall/winter advertising campaign. In May, the soccer star signed a multiyear global partnership with Hugo Boss to ...
How do you introduce a new brand to Gen Z? According to Hugo Boss, whose new line Hugo Blue targets this audience, you focus on premium denim and mix in a little bit of streetwear. You also throw a ...
Bella Hadid in Hugo Boss at the GQ Men of the Year awards in London, England, September 2016. When: Tuesday, September 6. Where: The GQ Men of the Year awards at the Tate Modern in London, England.
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