With Elsy, VideoAmp will automate manual steps required to operationalize measurement and currency at scale. The Elsy platform will integrate with VideoAmp to algorithmically provide ...

Proper measurement is critical to the advancement of theory (Blalock 1979). Adaptive Structuration Theory (AST) is rapidly becoming an important theoretical paradigm for comprehending the impacts of ...

“Conviva invented continuous measurement analytics for streaming video and has been driving the development of the global market including Japan with over 58 technology patents over the past ...