Before I provide an answer, let me explain what the terms mean, for those who don’t know. Effective radiated power (ERP) is a measurement of the output of RFID reader antennas, and is equal to the ...

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of incremental reach.

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's ...

In this article we address estimation of the parameters in linear autoregressive models in the presence of additive and uncorrelated measurement errors, allowing heteroscedasticity in the measurement ...

An engineering professor has proven that the effect of mass is important, can be measured and has a significant impact on any calculations and measurements at the sub-micrometer scale.

The French firm Vectral is now offering a high-speed, linear-measurement system for demanding industrial environments. Available in both linear encoder and electronic tape-measure formats, ...

First, we discuss the motivation for using detailed power calculations, focusing on multivariate methods in particular. Second, we survey available methods for the general linear multivariate model ...