"We were careful not to change too much," said Steve McKeown, creative director at Brokaw, the Cleveland firm behind the redesign. "It was a good opportunity for us to make it more evolving, fresher. ...

You’ve likely heard the saying a million times: Don’t judge a book by its cover. But if you ask Distinee Gayle, she’ll admit that many of us are unavoidably guilty of it—particularly when it comes to ...