Letting an agency have the reins on your AdWords campaigns can give your company an edge over competitors. Here are five reasons why hiring the right PPC agency.can be beneficial for you. Having ...

PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google has finally launched a native iOS app for AdWords, letting online ...

I cannot imagine managing 85,000 Google AdWords accounts in a single MCC account but there are some big agencies out there. How many are you managing under one MCC account? I do know many don't ...

Search giant Google is offering customers of AdWords, the keyword advertising program, a new way to manage their accounts. On Tuesday, Google notified AdWords customers in an e-mail that they could ...

In March Google began testing a mobile AdWords interface so advertisers can manage their search ad campaigns on Android, iPhone, and Palm Pre devices. Google announced that this feature is now ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Google has made a couple of updates to manager accounts, which used to be called MCC. Many notifications are now rolled up for managed accounts, and managed accounts can give access to manager ...

A Google AdWords Help thread has one Opera browser user complaining that he can't sufficiently manage his Google AdWords account using that browser. The Opera user said: The AdWords interface does not ...

Verizon Communications Inc.’s online directory SuperPages.com said on Tuesday it has linked up with Google to provide search advertising services to its millions of listed businesses. SuperPages will ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...