Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

Zuffa Boxing is set to launch with a multi-event slate designed to bring a fresh approach to the sport, mixing rising prospects with established veterans. The promotion will also be part of the UFC ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance NEW YORK, Jan. 21, 2026 ...