Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study shows that, regardless of content, ...

Take a look at any beer or liquor manufacturer’s social media page this summer and it becomes obvious the industry giants are working hard to convince us that their product belongs in every ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving marketing landscape, where attention spans are short and competition is ...

TV advertisements have a greater emotional effect on users, suggesting advertising over that medium may make a stronger impact in influencing their buying decisions, says IDC. According to a recent ...

For many businesses, advertising proves a useful tool that helps catapult them to success. This type of communication is not all benefits, however. There are some disadvantages to communication of ...

We were about an hour west of Boston on the Mass Pike when I began to notice tractor-trailers sporting the logo of Whole Foods Market, four in a short span of time. Hmm, I thought absently, ...

Advertisers put a ton of time and money into evaluating the effectiveness of their prospective campaigns, and they’re always looking for new ways to find the most effective message. To that end, some ...

Food ads have more clout when it comes to children's food selection than even an involved parent, a new study in The Journal of Pediatrics suggests. The findings came as a surprise to researchers who ...

Billionaire Charles Koch is causing some consternation by launching a $200,000 media campaign in the Wichita area calling for the United States to embrace greater “economic freedom,” which translates ...