Jazwares has partnered with Mob Entertainment and Huggy Wuggy to introduce the new game Poppy Playtime Forever to the Roblox platform.

From a modest indie horror game to a multi-platform entertainment franchise, Poppy Playtime and its enigmatic mascot Huggy Wuggy are rewriting the rules of transmedia success.

Poppy Playtime Chapter 4 has just released a patch that adds several key updates but also gives players the chance to unleash their inner arsonist.

A creative Poppy Playtime fan showcases their custom-made Player cosplay, earning praise from fellow fans of the survival horror game.