Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

A statement of purpose is an integral component of your small business's overall strategic operation plan. This document contains your company's core philosophy and values, from which you measure the ...

Forbes contributors publish independent expert analyses and insights. Author of Dream Teams. CEO of SHOWRUNNER. Keynote speaker. This article is more than 5 years old. In the early days of the startup ...

Like many of my colleagues, I found myself looking for something—anything—for inspiration in the fall of 2020. I had successfully pivoted my courses in the previous spring semester and become ...

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age, people have ...

BRAND UPDATE: An example of the use of Carrier's new tagline, "For the World We Share." (Courtesy of Carrier Global Corp.) June 9, 2025 PALM BEACH GARDENS, Fla. — Carrier Global Corp. has announced ...

Every parent I know worries about teaching values to their children. How do we ensure that in today's ever-changing world they understand some beliefs are timeless? How do we truly know if they grasp ...

The Academic Statement of Purpose is an opportunity for you to share information that will help reviewers understand your academic interests and objectives, assess your academic background, ...