Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.

Subliminal visual cues are words, pictures or symbols which are unidentifiable in someone's conscious. Conducted by Professor Samuele Marcora in collaboration with colleagues at Bangor University, the ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realised, whether runners appeared to ...