Multimodal argumentation and visual rhetoric encompass an emergent field that explores how diverse communicative modes—including images, diagrams and other visual representations—contribute to the ...

This is a preview. Log in through your library . Abstract This essay illustrates key features of visual rhetoric as they operate in two professional academic hypertexts and student work designed for ...

We compiled this web site because the variety of assignments being given to Calvin students keeps growing (essays, speeches, posters, lab reports, project pitches…), and each assignment requires ...

In this article, past consumer research dealing with advertising images is analyzed and critiqued for its underlying assumption: that pictures are reflections of reality. The case against this ...

Laurie Gries, assistant professor of communication at the University of Colorado Boulder, has won two awards for her 2015 book Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics ...

Advertising is an important means by which economic enterprises communicate with both their current and potential customers. A decades-old question is how effective it can be in terms of persuasion.

Yes, it has pictures. Yes, it is in the format of what you might call a “comic book—“ or wait, a “graphic novel.” Many students read graphic novels in their Literature or Language Composition classes.

The Program for Writing and Rhetoric (PWR) is an innovator in digital composition, combining multi-modal composing, digital information literacy, and on-line and hybrid learning environments in a ...