Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

8. Domino’s tweet for pizza. Not all PR stunts create a positive splash either. Domino’s has seen its fair share of fails in the past, including one that involved reindeer delivering pizza (which ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

These digital marketing campaigns not only drive footfall to restaurants, but also help McDonald’s to increase brand loyalty and engagement. We’ve put together ten campaigns from across the world ...

The context. The hidden cost of bad data may be even greater than that 12% lost revenue. 28% of those who have had problems delivering email say that customer service has suffered as a result, while ...

According to a Kantar study, 68% of US consumers expect brands to be clear about their values, while Millennials and Generation Z have the highest expectations of all age groups. Kantar’s ‘2021 Media ...

Advertisers are on a quest for incrementality in retail media. David Pollet, CEO at Incremental, talks to Econsultancy about measuring the return on this fast-growing form of ad targeting, including ...

Facebook is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click, you’ll also be able to ...

It’s quite appropriate for spring that the TextEdit file open on my laptop routinely corrects ‘endcap’ (the displays at the end of a supermarket aisle) to ‘endocarp’ (the technical word for e.g. the ...

After years of industry hand-wringing, debates over alternatives, stats about marketers’ relative levels of preparedness, and stock imagery of biscuits, on Monday Google delivered the news that it ...

The latest Advertising Association/Warc Expenditure Report shows that spending on online ad formats in the UK grew by 11% to reach a total of £28.7bn in 2023, equivalent to 78.4% of all UK ad spend ...