CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

TTD shared new OpenAds features that let publishers evaluate whether it's running a fair auction. But tension between TTD and ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...

That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...

As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI ...

A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the ...

Cloudflare restricts how bots can scrape content; TiVo's customer base stays loyal; and Nestlé announces a stark reduction in ...

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than ...

A peek inside PubDesk, The Trade Desk's new dashboard that gives sellers detailed info on how buyers value their inventory.

Hey Readers, Welcome back the to AdExchanger Commerce Media Newsletter. Thanks for reading! Today, we’re getting a touch-up ...