Urban Decay aims to reinvent the brand by giving a stage to every 'beauty rebel, dreamer, and boundary-pusher.' ...

Snif, known for their outside-the-box and addictive scents, matched most iconic scents to the characters of The Summer I ...

Sky Bliss, a brand dedicated to advancing modern self-care, unveils its skincare cosmetics and baby gift sets on Amazon.

Paul J. Fribourg and Jesus B. Mantas join the Board of Directors, effective immediately. IFF, a global leader in flavors, ...

To master the at-home gel manicure, OPI also introduces GELiversity. Available on YouTube, self-taught OPI-appointed nail gurus will teach tips and tricks for nailing gel at home, helping consumers ...

This high school-themed digital experience includes beauty-themed mini games and characters inspired by the brand’s products.

Ouai, the haircare brand founded by celebrity hairstylist Jen Atkin, launched at SalonCentric.

Hairdresser Chris McMillan prepares to launch his namesake haircare brand exclusively at Sephora. The hairdresser behind “The ...

Selena Gomez’s beauty brand Rare Beauty prepares to expand into the fragrance category with its first Eau de Parfum. Rare Eau ...

The beauty and skincare brand’s new shop includes a custom fragrance blending bar for roll-ons, lotions, and more.

With evolving beauty trends and consumer preference shifts, AI is bridging the gap between beauty consumers’ inspirations and ...

Coors Light and Duradry create a new, refreshing deodorant with a color-changing decal signaling its ready for use.