Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains ...

A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to ...