The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.

More than two-thirds of consumers in the U.S., Australia and the United Kingdom are willing to pay an average of 25% more for their favorite brands, according to a UserTesting survey released last ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...