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Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Memory is the faculty by which the brain encodes, stores, and retrieves information. It is a record of experience that guides future action. Memory encompasses the facts and experiential details that ...

For example, you could place three £5 horse racing bets and a £15 football bet, or place all of it on one £30 football wager. One advantage of the offer that is not totally clear without reading the ...