News
Despite reports that "The Office" star Craig Robinson is quitting comedy, he's teasing a new AT&T marketing campaign.
AT&T isn't revealing how much it is spending, but it's buying air time on 6 broadcast networks and 38 cable channels. It's also buying ads in newspapers, on web sites and on social networking sites.
AT&T has file a lawsuit against Verizon claiming that the 'There's a Map for That' marketing campaign is misleading. The lawsuit brings attention to the ads and will backfire on AT&T.
When Mo Katibeh took on the role of CMO at AT&T Business last August, he set out to shift the company' mindset from product to solution. And now he is launching a new campaign to reposition the ...
AT&T brought on mobile ad firm Kargo to modernize "It Can Wait" in 2018. By making mobile-first a guiding principle and letting data drive creative, Kargo's take on the campaign reached more than 18.2 ...
AT&T will use this week's prestigious Masters golf tournament as a launching pad for the largest B2B campaign it has run in what CMO Steve McGaw told Ad Age has been "many, many years." The campaign, ...
AT&T and T-Mobile are arguing again, this time over senior ... as the latter has made it clear it is unhappy over its competitor's recent marketing campaign alleging that AT&T and Verizon don ...
AT&T claims that T-Mobile is falsely advertising what discounts the carrier ... At issue is a marketing campaign T-Mobile launched on Aug. 30 to tout its senior plans relative to those of ...
If you know you've developed a great marketing campaign, but the analytics tells you otherwise, don't throw it away. Try to tweak it. Use that data to your advantage to make it successful.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results