He said it was “currently impossible” to work out by how much prices might rise or conclude what impact this might have on consumer demand. Adidas’s shares were down around one percent in ...

which had relied on supplies from those countries to mitigate the impact of US tariffs on goods from China. In March, Adidas said it expects to generate operating profit of €1.7 billion to €1. ...

Today, adidas Originals is embracing that legacy with a forward-thinking lens. Its SS25 campaign, titled “The Original,” is more than a marketing effort but a cultural manifesto. It’s a ...

And has it impacted the Adidas brand? Adidas, like other sportswear brands, works hard to embody an image that it is on the cultural pulse. In its "100 Back" campaign, the company paid homage to its ...

adidas and Patrick Mahomes teamed up back in 2021 for their inaugural collaboration, a training shoe called the Mahomes 1 Impact FLX. Right in time for the Super Bowl LVIII, the brand and Kansas ...

The biggest impact of Yeezy’s discontinuation was felt in the North American market, where sales declined by 20%, while in China—where Yeezys were also popular—sales were down 9%.

Adidas fourth-quarter sales were materially impacted by the decision to end its Yeezy partnership in October. “This development reflects the negative impact of around €600 million($632 million ...

But perhaps none of the technological innovations have had as much impact ... Nike, Adidas, Coca-Cola, Starbucks, etc., to believe that they need to incorporate Web3 to maintain their cultural ...

and they're also rooted in youth culture: the urge to stand out, versus the need to belong (and swerve fashion mis-steps). At Sneakers Unboxed, I spot an immaculately cased set of Adidas all-white ...

Involving the external culture in the design process does two things for Adidas, starting with protecting ... Co-creation as cultural catalyst. The impact on the brand is equally fascinating ...

The Adidas running shoes are lightweight running shoes that ... This is as EVA based foam that absorbs the impact of your steps. The material is elastic, which enhances forward motion and provides ...