This offseason, one of the biggest trends in College Football has been athletes signing NIL deals with the big apparel ...

Smith’s deal comes amid a new age of NIL. Third-party NIL deals, meaning payments not coming directly from schools through revenue sharing, of more than $600 must be approved by a Deloitte-run ...

The Aggies' class of 2026 commit wide receiver Madden Williams signed an early NIL endorsement deal with Adidas ahead of his high school senior season.

Five-star wide receiver Tristen Keys inked a major NIL deal earlier this month when he signed with adidas. What it came down to for the elite high school recruit is the people with the brand. “I ...

A labama's star wide receiver Ryan Williams just added another major milestone to his already impressive resume: signing a ...

Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith. Smith, one of the biggest stars in college football, joins the growing adidas roster of student-athlete partners.

Raiola, also a sophomore, holds a $2.3 million NIL valuation and signed with Adidas this spring. "Welcome to the fam," Raiola responded on Instagram.

While Jadarian Price is Notre Dame’s backup running back, multiple companies aren’t afraid to sign him to NIL deals.

President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in ...

Kate Harpring is cashing in on her basketball talent. The Iowa Hawkeyes target opened up about her Adidas NIL deal during Tuesday's episode of the "No Cap Space" podcast.

Adidas already signed six rising high school seniors to NIL endorsement deals. Texas A&M football's wide receiver commit Madden Williams is among the group. Wide receiver Tristen Keys, linebacker ...

The Ohio State Buckeyes are a flagship for Nike Football. But the Swoosh just got Moss'd by its biggest competitor. Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith.