Smith’s deal comes amid a new age of NIL. Third-party NIL deals, meaning payments not coming directly from schools through revenue sharing, of more than $600 must be approved by a Deloitte-run ...

Even though 2026 commit Madden Williams has yet to suit up in the Maroon and White on Saturdays, he has reportedly inked a deal with Adidas ahead of his senior high school campaign. The four-star ...

A labama's star wide receiver Ryan Williams just added another major milestone to his already impressive resume: signing a ...

The Aggies' class of 2026 commit wide receiver Madden Williams signed an early NIL endorsement deal with Adidas ahead of his high school senior season.

Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith. Smith, one of the biggest stars in college football, joins the growing adidas roster of student-athlete partners.

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

Following in the footsteps of a World Series Champion dad and a No. 1 MLB draft pick brother is no easy task, but top high school baseball prospect Ethan Holliday is making it look seamless. As a ...

This offseason, one of the biggest trends in College Football has been athletes signing NIL deals with the big apparel ...

President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in ...

Outside deals between athlete and sponsor are still permitted, but any worth $600 or more have to be vetted by a clearinghouse called NIL Go that was established by the new College Sports ...

The Ohio State Buckeyes are a flagship for Nike Football. But the Swoosh just got Moss'd by its biggest competitor. Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith.