adidas is making its debut in FIFA Rivals, the officially licensed arcade-style mobile football game from FIFA and Mythical Games, launching globally on June 12. Through a new multi-year licensing ...

When Nassef Sawiris strolled into Villa Park with Wes Edens, not only did he rejuvenate Aston Villa Football Club - he also ...

The Evo SL was already a stunner. Its new white-and-blue colorway, quietly released by Adidas, is the best one yet.

JD Sports and adidas launch a nostalgic, culture-first campaign connecting with Middle East youth through local storytelling.

Mobile soccer game FIFA Rivals launched on Thursday, pairing the "beautiful game" with blockchain on iOS and Android.

Anthony Edwards, the NBA star, is expanding his brand. Adidas will release AE 1 football cleats. The design mirrors Edwards' basketball shoe. It inclu ...

Commerce minister Piyush Goyal pushes ambitious 'Make in India' drive by tightening quality checks on imported goods. Many ...

Academy Sports reported first-quarter results that missed analyst estimates and widened its full-year guidance due to ...

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

Adidas' latest slim-sole sneaker rerelease dates all the way back to 1959 with the first launch of the Italia model.

Today, adidas introduces the new colorway of the Adizero Boston 13, following its debut at the 2025 Boston Marathon in April.