Amazon's stock dipped due to trade uncertainty, but AWS and digital advertising are driving substantial operating profit growth, making the stock undervalued. AWS, contributing significantly to ...

Amazon’s latest transformation weaves AI, cloud infrastructure, and retail-powered media into a unified advertising engine, redefining the competitive landscape for agencies and rivals alike ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital ...

Amazon‘s share of the digital ad market continues to balloon: The ecommerce giant reported $17.29 billion in advertising sales for the fourth quarter of 2024, an increase of 18%. Overall earnings for ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Amazon.com, Inc. (NASDAQ:AMZN) is one of the AI Stocks Analysts are Tracking Closely. On November 17, Citizens maintained its ...

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in 2022 – a result better than forecasts predicted by ...

Amazon's stock has already staged a powerful rebound, yet one prominent Wall Street bull argues the rally is only halfway ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's latest retail media announcement - offering its advertising ...