However, American Airlines CEO Robert Isom is not a fan of that plan. This week, Hauenstein told reporters that about 3 percent of the airline's domestic ticket prices are already set using AI, and the company hopes to expand that to 20 percent by the end of the year.

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice inappropriate because it could

American Airlines won't use AI to set prices in ways that are "just not good" or would lead to "distrust," CEO Robert Isom said. American Airlines wants you to know they aren't using AI in ways they say amount to "tricking" customers who are searching for tickets.