The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.

Delta Airlines may soon become the first carrier to use artificial intelligence (AI) to set ticket prices. It will test the AI-driven pricing system over the next 18-24 months, the airline has said, ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Airline stocks soar as Delta's strong Q2 results signal potential momentum for the travel sector. Explore insights, ...