DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in ...

During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an ...

DirecTV is buying Dish and Sling, a deal it has sought to complete for years, as the company seeks to better compete against streaming services that have become dominant. DirecTV said Monday that ...

Lyft is ramping up its ad business with new formats, the ride-hailing company exclusively tells Axios. Why it matters: Beyond ...

Samsung Ads, the advanced advertising arm of Samsung Electronics, today announced a major expansion of its award-winning GameBreaks portfolio.