A new report from data firm Antenna explains why streaming is entering a more stable period of growth after years of ...

DirecTV is experimenting with removing the option to subscribe to its satellite offerings in some markets. Under a trial run, ...

DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

This new format will be available for alpha testing to UK advertisers this summer. Independent research from MediaScience in the US, found that GameBreaks ads deliver a 53 per cent lift in unaided ...

Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution. NEW YORK, June 10, 2025 /PRNewswire/ -- In the latest demonstration of its leadership in developing unique ...

That’s why the Tech Lab announced its new “Ad Format Hero” initiative late last year, which is an effort to standardize both the technology and terminology associated with emerging CTV ad formats. The ...

Shai Gilgeous-Alexander and Tyrese Haliburton still give NBA Finals star potential, and despite small local markets, good basketball attracts viewers.

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens. LinkedIn is rolling out a suite of new video advertising ...

3. Ad Fraud: This is where the real criminality lies—deliberate deception for financial gain.We're talking about fake clicks generated by bots or click farms, ads hidden from view but still ...

The ad format appears a few seconds after a viewer presses pause during the content stream. When the user resumes the stream, the pause ad disappears. The pause ads can be outfitted with a QR code for ...

The Democratic Senatorial Campaign Committee rolled out a new ad hitting Senate Republicans over President Trump’s legislative agenda as the upper chamber prepares to take up the bill. The 60 ...

This new feature, called “Orbs,” comes on the heels of the company preparing for a potential IPO. Users can earn Orbs by completing “Quests,” Discord’s ad format where advertisers ...