Recent Subway advertisements showing models injecting themselves in their stomachs, arms and thighs raise questions regarding the ethics of large-scale, consumer-facing campaigns for prescription ...
JOHNSON CITY, Tenn. (WJHL) — Text messages to voters criticizing Republican Tennessee Senator Jon Lundberg’s voting record as too liberal, which come from a political action committee (PAC), have ...
The Institute for Advertising Ethics (IAE) is expanding its role with a new program focused on the ethical use of environmental claims in advertising. The initiative, which expands on seminal ...
Every July, many of the nation’s TV writers gather in Los Angeles, doing their best to ferret out controversy as network executives drop by to plug their fall lineups. But at this month’s meeting, the ...
As part of a growing ad-industry recognition that ad fraud isn’t just the illegal theft of marketers’ working media dollars, but also unethically funds nefarious parts of the media ecosystem, the ...
The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...
Sept 27 (Reuters) - Let’s say you’ve seen billboards, social media promos and TV spots by a local personal injury lawyer for years, and then, bam, you’re hit by a bus. You survived with a few broken ...
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