But amid all the hype, the Chocolate Factory leader did promise some new AI-related features and products for business users later this year. Pichai began by remarking that the season of Gemini begins ...

For those who want to test the latest and greatest in Google's AI goodies, there's no price too high.

The dawn of GenAI was initially seen by some as a threat to Google's search dominance, but at the ongoing I/O developer's conference, the company is reimagining its flagship offering with it.