Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK ...

The Battle Creek Cereal Sale is returning in March. Co-sponsored by Post Consumer Brands and WK Kellogg Co., 10,000 boxes of donated cereal will be offered to the public for sale at $2 per box at ...

Dollar sales for WK Kellogg in the RTE cereal category for the 52-week period totaled $2.92 billion, down 2.2% from a year ago, according to Circana. Unit sales came in at 635.34 million, down 3.1 ...

More than 81,500 people signed the appeal on Change.org to "Bring back Froot Loops Cereal Straws." Kellogg's Cereal Straws are crunchy on the outside with a coating on the inside perfect for sipping.