Handheld menu items featuring chicken strips are seeing an uptick in introductions across foodservice menus. Yum! Brands subsidiary Taco Bell has built off the launch of its chicken nuggets with a ...

Either way, nothing is more irresistible than crispy chicken, and Taco Bell is determined to make its version the best on the ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

But fans won't be left wanting for much longer as on Tuesday, McDonald's revealed that a revamped version of the Snack Wrap ...

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse discontinued the item in the U.S., customers have continued to order it at ...

With our new Chicken Wraps, we’ve taken our iconic chicken tenders and wrapped them in something completely new, bringing all ...

The Chicago burger giant confirmed on Tuesday that Snack Wraps will return to its U.S. menu on July 10th. Fans have clamored ...

Those customers won’t have to leave empty-handed for long. On Tuesday, McDonald’s announced that a new version of the Snack ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.