Gen Z, South Africa’s most powerful consumer force, is a generation defined by its aversion to fleeting trends, cultural ...
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Understanding the growing emotional drivers behind consumer choice
Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive ...
Brands that successfully tap into emotional value have demonstrated strong consumer engagement and, in many cases, robust ...
The recommerce market in Saudi Arabia is expected to grow by 15.8% on annual basis to reach US$1.75 billion in 2025. The recommerce market in the country experienced robust growth ...
A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our ...
U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, consumers don’t seem to care. Here’s why.
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The ...
Despite record loan applications, Upstart's AI pulled back, causing a revenue miss and raising "incremental uncertainty" ...
India's consumer businesses face leadership churn as CEOs face pressure from tech-led market shifts and competition from new-age brands. Recruiters note a generational shift is needed to connect with ...
Europe's digital market is thriving with stable E-Commerce growth, omnichannel payments, and AI integration. Mobile-driven payments are rising, and enterprises prioritize digital efficiency. The ...
Rukam Capital’s Archana Jahagirdar shared her 2026 investment strategy of balancing fast-moving consumer startups and ...
The global dialectical behavior therapy market size is calculated at USD 1.31 billion in 2025 and is expected to reach around USD 3.29 billion by 2034, growing at a CAGR of 9.67% for the forecasted ...
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