This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17 ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

NASCAR enters its third week on Amazon Prime Video. Do you like Prime's Cup Series TV coverage so far? Let us know in our ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).

NFL stars Ryan Fitzpatrick and Andrew Whitworth join NASCAR at Pocono as Prime Video wraps up its 5-race broadcast series.

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

Corey LaJoie opens up about trying to compete in uncompetitive equipment, as well as his new role in the sport and one phone call every driver covets.

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per ...